Celebrities will be able to find and request removal of AI deepfakes on YouTube

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YouTube is expanding its AI-powered likeness detection tool to Hollywood celebrities, giving them and their representatives the ability to search for deepfakes and submit takedown requests. The tool flags synthetic content and evaluates removal requests against YouTube's existing privacy policy.

The feature isn't new — it was first tested with creators, then extended to politicians and journalists in March. The celebrity rollout is the latest step in YouTube's broader effort to give high-profile individuals more control over unauthorized AI-generated content using their likenesses.

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The Verge AI reporting · 17h ago · 2/5

Celebrities will be able to find and request removal of AI deepfakes on YouTube ↗

YouTube is extending its likeness detection tool to Hollywood celebrities, enabling them to search for and request takedowns of AI-generated deepfakes featuring themselves. The feature, which flags synthetic content and evaluates removal requests against YouTube's privacy policy, was previously tested with creators and expanded to politicians and journalists in March. The expansion allows public figures greater control over their digital likenesses on the platform.

The platform's likeness detection feature searches YouTube for AI deepfake content and flags it for public figures enrolled in the program.

In the future, entertainers might welcome AI deepfakes of themselves — as long as they get paid.

TechCrunch AI reporting · 20h ago · 2/5

YouTube expands its AI likeness detection technology to celebrities ↗

YouTube is expanding its AI likeness detection technology to include celebrity accounts, enabling talent and their representatives to find and remove deepfakes featuring their likenesses. The tool leverages AI to identify unauthorized synthetic media impersonating public figures. This expansion addresses growing concerns about deepfake misuse targeting high-profile individuals.

The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.

YouTube won't remove all content, as it permits parody and satire content under its rules.

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