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X launches AI-powered custom feeds using Grok curation

X is replacing Communities with AI-powered custom timelines curated by Grok, including new advertising slots.

X launches AI-powered custom feeds using Grok curation
via TechCrunch AI

๐Ÿ” Let's dive in

X has launched AI-powered custom feeds that replace its Communities feature, with curation powered by Grok. The new timelines allow users to create personalized feeds based on their interests. The rollout includes new advertising opportunities integrated into the custom feeds.

Lead coverage: TechCrunch AI โ€” Hands on with Xโ€™s new AI-powered custom feeds โ†—

๐Ÿ•ฐ The timeline ยท 1 source

TechCrunch AI reporting ยท 1d ago ยท 2/5

Hands on with Xโ€™s new AI-powered custom feeds โ†—

X has launched AI-powered custom feeds that replace its Communities feature, with curation powered by Grok. The new timelines allow users to create personalized feeds based on their interests. The rollout includes new advertising opportunities integrated into the custom feeds.

Grok reads every post, understands it, and then adds topic labels.
โ€” X
one of our biggest changes to ๐•
โ€” Nikita Bier

๐Ÿท Tags

media-entertainment Grok

๐Ÿ”ง Debug

Cluster ID
75ea140cf9
Importance (max)
2
Members
1
Sources
TechCrunch AI
Earliest
2026-04-22T22:25:53.000Z
Latest
2026-04-22T22:25:53.000Z
Lead URL
https://techcrunch.com/2026/04/22/hands-on-with-xs-new-ai-powered-custom-feeds